PURPOSE:
We believe that everyone has the right (and obligation?) to smile on a daily basis.
VISION:
We will create a happier world one individual at a time… and sometimes two at a time. 🙂
THE INCHOATE FATUOUS MISSION RIGMAROLE:
Have fun!
MISSION STATEMENT:
Our mission is to provide the tools and environment for individuals and couples to exercise their creativity and imagination to promote the activity of amusement through recreation and play; to improve their outlook on their lives and relationships.
CORE VALUE:
Smile from the inside out regardless of from where one started.
MEASURES:
Percentage of unsolicited positive comments, returning guests and number of references from satisfied guests.
STRATEGIES:
We utilize many strategies to provide a fun and educational environment. All are legal, albeit not always 100% appropriate…
TARGET MARKET:
We are providing an opportunity for couples and individuals that have a little mental youth that would like to interact with others (or their “inner child”) in the activity of playing and using their imagination.
COMPETITORS:
Although we have no direct competitors. Guests can purchase games to play with their friends, go to the park, or procure art supplies at one of the many DIY stores, but do they? Unfortunately, as we get older, we forget how to “play” and need a little nudging, shoving, or assistance of a locomotive.
HUMAN RESOURCES:
Help will be procured on an as needed basis. (Maintenance/security, tickets/customer service, cast members, snack preparation/stocking, catering, new/updated activities, marketing/advertising/media, accounting, …) In the beginning, all tasks will be performed by the proprietor based on the below concept…
ENOUGH SAID?
VENDORS / SUPPLIERS:
I have procured almost all of my materials and supplies through reuse (donations, garage sales, second-hand stores, salvation, …) or at arts and craft stores. … And 99.9% was NOT bought on Amazon!
MARKETING PLAN:
We will spread notice of our existence through personal contact, social media, and local community boards. Then assuming we have succeeded in providing a worthwhile service, repeat customers and word of mouth will fill the guest book.
OPERATIONS:
Day to day operations will be handled by the highly caffeinated proprietor. As the guest list expands, additional assistance will be hired on an as needed basis so that there are no more than 10-15 guests per employee. Daily attendance will be limited to no more than 50 guests at a time to provide personal interaction and ensure site safety and monitoring.
FINANCIAL PROJECTIONS:
2026 – Open 8 alternating Saturdays (Memorial – Labor) – 5 guests/day @ $10 donation =$400
2027 – Open 8 weekends. (Memorial thru Labor day) – 10 guests/day @ $20 daily ticket Gross – $3200
2028 – Open 12 weekends. (Memorial thru Labor day) – 20 guests/day @ $30 daily ticket =$14,400 1 event (Xmas) – 30 guests @ $50 ticket = $1500 Help – $250/day+(x2/event)= $6500 Supplies – $10/guest = $5,100 Gross – $4,300
2029 – Open 16 weekends. (Memorial thru Labor day) – 30 guests/day @ $40 daily ticket =$38,400 + 2 events (Xmas/Halloween) – 40 guests @ $60 ticket = $4800 Help – $450/day+(x3/event)= $16,200 Supplies @ $15/guest = $15,600 Gross – $11,400
2030 – Open 16 weekends. (Memorial thru Labor day) – 40 guests/day @ $50 daily ticket =$64,000 + 3 events (Xmas/Hallow/Valentines) @ 50 guests – $70 ticket = $10,500 Help – $700/day+(x4/event)= $26,600 Supplies @ $20/guest = $28,600 Gross – $19,300
Extrapolating 100 years into the future (adjusted for inflation)
2130 – Open 16 weekends (Memorial thru Labor days) – 50 guests/day @ $1,000,000 ticket =$1.6 Billion … approximately equal to the power bill and the property taxes.
RyserCastle 